![]() ![]() It includes the unscripted Attack of the Show!, the original geek culture variety show returns with host Kevin Pereira and other misfits. G4’s programming slate at launch will include a wide range of content, including new editions of beloved legacy G4 shows, exclusive content, top interviews, and more. It’s really everywhere gamers are,” Arons said. ![]() “The biggest difference from the original G4 is we’re on digital channels like Twitch and YouTube as well as on linear channels with Verizon Fios and Cox. It’s about really innovative brand integrations.”Īrons said the timing and technology are both right. It is no longer about media buys and spots and dots. And we can integrate sponsors and brands into our content in a way that is very different than the original G4. Our distribution model is now much broader in terms of all the households we can reach. She added, “Gamer culture is absolutely a huge force, and highly monetizable. ![]() And that’s important for advertisers and brands, who are trying to figure out how they reach this audience in a way that feels authentic to them.” So we’re coming back at a time that couldn’t be more celebratory around this very elusive audience. If you want to reach today’s youth culture, you have to do it through the lens of gaming and fandom. “And now fandom and gaming is ubiquitous. “G4 was the first entertainment network to really legitimize gaming as a lifestyle,” Arons said. G4 programming will be produced and delivered through a first-of-its-kind 24/7 broadcast studio in Burbank, California, where it has both a collaborative workplace and professional esports and gaming environment. It’s really been in the works for over two years.” “There has been an incredible amount of effort and and time put in for the launch. “This was just was a fabulous opportunity to take my knowledge of the gaming space and, and digital content and, and bring it to this reboot,” Arons said. G4 started teasing its revival at Comic-Con’s online event last year, and it began building its programming with feedback from fans, said Russell Arons, president of G4, in an interview with GamesBeat.Īrons, who previously ran Machinima, said that the “OG” gamer’s network is G4. Webinar Three top investment pros open up about what it takes to get your video game funded. G4 will also continue to create channel-specific content across its social media platforms and YouTube. The new G4 has a deal with Twitch for a multi-year promotional and commercial partnership through G4’s official Twitch channel. While the original cable TV network failed, G4’s latest advocates believe gamer culture is much stronger now than it was seven years ago, particularly after its acceleration in the pandemic. I watched G4 pretty religiously whenever I needed a laugh, and I even appeared on it as a gaming expert (go figure). The original network had a collection of gaming shows that were broadcast on cable TV from 2002 to 2014. The partners should enable G4 to get into 70 million homes. The Los Angeles-based G4 content studio and network wants to unite creators and fans at the intersection of pop culture, gaming, and comedy with its return on both linear television and livestreaming services. The network for gamers is returning today to broadcast programming with a series of gamer culture shows on Verizon FIOS, Cox, Xfinity TV, Philo, and Twitch. Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |